Within the last year, 42% of online marketers have reported dedicating significantly more time to local search. With this in mind, it’s clear that local search is now more important than it’s ever been before. For many companies, however, local search remains a mystery. Luckily, ranking well for local SEO isn’t nearly as difficult as it may seem. Here are the top five ranking tips from local SEO experts across the web:
Follow up with customers – Phil Rozek
Customer reviews are some of the most important factors for inspiring consumer confidence in your business. Unfortunately, however, many companies miss out on customer reviews simply because they forget to follow up with customers who have made purchases or otherwise interacted with the company. To avoid this in your business, Phil Rozek advocates ensuring that you’re reaching out to customers via phone, email, or social media after they interact with your business. While the grand majority of your customers likely want to leave you a positive review, people get busy and forget and a gentle reminder can be exactly what they need to stop by and share their thoughts.
Run a great business – Mike Blumenthal
While this may seem too obvious to be truly considered a “tip,” Mike Blumenthal believes that running a great online business is one of the best things your company can do to dominate local SEO. From ensuring your website is streamlined and user-friendly to producing quality products and taking customer service seriously, there are dozens of ways to ensure that you earn positive word-of-mouth advertising and that customers want to flock to your company. While understanding the technical dynamics of local SEO is great, it’s all for naught if your company doesn’t truly deserve high levels of local traffic.
Ensure your NAP info is consistent – Joy Hawkins
Your name, address, and phone number (NAP) information is some of the most important material on your site and if it’s inconsistent or impossible to find, you might as well kiss your rankings goodbye. While most marketers understand the importance of consistent NAP info, few understand how to locate and fix inconsistencies. Joy Hawkins recommends using a tool like Yellowbot.com. The platform allows marketers to detect inconsistencies in their NAP info and fix it before it becomes a problem for consumers. While this is a simple step, it can go a long way toward cutting down on customer frustration and making your company easier to find online.
Categorize yourself as a local business – LocalVox
Did you know that search engines won’t display companies that aren’t categorized? Most local search engines offer companies the ability to categorize their business in 2-5 areas. In order to optimize for local search, it’s imperative that you first categorize your company as a local business. Keep in mind that there are some caveats to this. If you are an online business that works in a local area, you aren’t technically a local business. If you have a local storefront or physical location, however, you are a local business.
If your company falls into the latter group, be sure that you’re doing all of the things you need to do to signify to Google that your company is a local one. This includes having a physical address rather than a P.O. box, using a local phone number rather than a 1-800 number and ensuring that you categorize yourself as a local business on all online platforms.
Once you’ve categorized your business, you’ll want to optimize your page by uploading plenty of high-quality photos, outlining your hours of operation, ensuring your NAP information features prominently on every page, and offering a full list of products, goods, and services available. Additionally, you’ll want to include target local keywords in your page copy for best local SEO results.
Claim your listings – Moz
While it’s possible to get listed online without actually claiming your listings, doing that is only half of the battle. When you claim your web listings, you give your local SEO a huge boost and allow your company to spread itself around the web with more authority. This, in turn, drives customer recognition and helps your company build a consistent presence that people can count on. To get started claiming your listings, focus first on the five top local directories. Update your business information in each and then move onto any industry-specific directories, such as UrbanSpoon, that may apply to your company.
The Case for Local SEO
One of the main considerations in running a successful small business is local SEO. From website optimization to categorizing a business correctly, there are dozens of things that influence the effectiveness of small business SEO. Fortunately, companies that follow these five tips from local SEO experts can build a solid online presence in no time at all.
To learn more about local SEO or to consult with our local SEO experts, contact Quantum Point Strategies today!