Are you wondering how you can improve your local business SEO in the coming months? While the world of local SEO changes all the time, these five critical local business SEO statistics can help you stay on top of the game. Read on to learn more.
Improve Your Local Business SEO: 5 Important Stats
1. 50% of mobile searchers visit a store within one day of searching for it online
When consumers conduct mobile searches, they’re ready to take action. According to research conducted by Google, 50% of all consumers who used their mobile platforms to search for a local company visited the company’s store within a single day. This is also true for 34% of people who initiated the same searches on a computer.
This statistic proves that ranking well in local SERPs does have a dramatic impact on your in-store traffic. Because of this, small local companies can do well to pay close attention to their local rankings.
2. 88% of consumers place a high level of importance on online reviews
Today, online reviews are more critical than they’ve ever been before. When a customer goes to search for a business online, one of the most important factors in the client’s decision process is the presence and quality of online reviews.
According to a Local Customer Review Survey conducted in 2014, 88% of customers report that online reviews are as important to them as a personal recommendation from a friend or family member.
In light of this, it’s critical for local businesses to harvest as many authentic, positive reviews as possible. Platforms like Yelp and Google+ are both high-profile review sites, and niche-focused companies can collect reviews on sites like Urbanspoon and TripAdvisor, as well.
If you’re having trouble getting reviews for your company, consider overhauling your review process to make it easier or offering your customers a small incentive (such as a discount or coupon code) for reviewing your company.
3. A complete profile matters
When a client wants to find out how long your business stays open, he or she heads to Google. If your Google listing doesn’t include that information, though, the chances are that the customer is simply going to opt for a listing that does. To put this another way, complete name, address, location, contact, and hours information is essential to good local results, rankings, and engagement.
For your Google listing to serve customers as well as possible, it should include the following:
- Category of your business
- Your company’s current phone number
- The products and services you offer
- The hours of operation
- Directions to your physical location
- Ratings, reviews, and customer feedback
- Your company’s current address
Your company’s address and location are two of the primary pieces of information online customers search for, and ensuring that it’s all current and easy to find is a great way to draw more people to your business.
4. 87% of all smartphone users make search engine queries at least once a day
Mobile has exploded in recent years and, today, companies that don’t optimize their content for mobile are missing out.
Because mobile users are so active on search engines, and because the popularity of mobile search surpassed that of desktop search last year, mobile-friendly sites are critical for small businesses. To make sure your site functions well on mobile, use Google’s Mobile-Friendly Test Tool.
5. 50% of mobile users don’t like mobile apps
While mobile apps have been making big waves in the SEO community of late, 50% of mobile users still prefer to use browsers over mobile apps. With this in mind, don’t drive yourself crazy trying to develop an app for your local business. Instead, take the steps needed to boost your local SEO and ensure good local SERP rankings. This will help you provide more value to your current and prospective customers.
Boost Your Local Business SEO Today
While local business SEO can seem like a mystery, these 5 local business SEO statistics prove how important it really is. By paying attention to ranking for local keywords and ensuring that all your online information is accurate, relevant, helpful, and streamlined for both mobile and desktop users, it’s easy to ensure you succeed at local business SEO and earn all of the online and in-store traffic you’ve worked so hard for.
Need help with local business SEO? No problem. At Quantum Point Strategies, we specialize in developing SEO plans that work for you. Contact us today to learn more!