One of the most common things I’m asked at Duluth networking events is how to improve SEO with Social Media.
Imagine it: A Google user heads to the search engine and types in “marketing services in Duluth MN” and your business is the first hit! While every company wants this outcome, the ones that get it are the ones that use social media to improve their local SEO.
Improve SEO with Social Media
According to Search Engine Watch, the top Google result claims a whopping 33% of the traffic for a given query. With this in mind, read on to learn more about what you can do to claim that #1 spot and improve your SERP rankings through social media.
Social Media as a Ranking Factor
While Google has dozens of ranking factors, social media signals are some of the more important. As search engines have gotten smarter, they’ve focused less on things like keyword inclusion and more on things like social links, relevance, and value when it comes time to rank a page. Because of this, social media has lots of weight in the world of SEO. Things like social links and the presence of social media profiles have a significant impact on local SEO and companies who know how to optimize their social media presence are better equipped to earn a good SERP ranking and keep it.
Using Social Media to Boost SEO: Five Tips
1. Earn more followers
When it comes to social media and SEO, it’s fair to say the entire thing is a bit of a popularity contest. When Google’s crawlers evaluate a social media profile, they give preference to those that have a significant number of followers. While the number of followers you have does matter, what Google is truly looking at here is the level of interaction said followers produce (because of this, companies with thousands of low-quality, fake profile followers won’t often enjoy an SEO boost). When a business has thousands of followers who engage on a regular basis with content, that company’s content enjoys a high number of shares, comments and likes, which helps it gain prominence around the web.
To earn more followers for your page, focus on creating and distributing quality content. Today’s customers are drawn to relevance and value and providing them with informative blog posts, infographics, videos, and third-party content will work wonders for increasing your follower list. Once you start to gain followers, be sure that you’re interacting with them (reading and responding to their comments, polling them, etc.) to keep them happy and engaged.
2. Implement keywords naturally
While search engines rely less on keywords today than they did some years ago, keywords are still an important ranking signal. With this in mind, be sure that you’re incorporating keywords into your social media content. This includes blog posts, paid ads, and even visual content. By peppering keywords naturally throughout your content, you can help your social media stand out from the crowd and rank well on a regular basis.
3. Optimize for local SEO
While social media is a global tool, it can also be a tremendous asset for local businesses. When Google ranks local web pages, it gives preference to the pages with the largest number of high-quality reviews and a complete profile. With this in mind, optimize your social media profiles for local SEO. This means offering a complete list of your locations and providing a map on platforms like Facebook and ensuring that your company’s name, address, and phone number information is consistent across all of your social channels.
4. Make your accounts public
As it stands now, many companies don’t make their social media accounts entirely public. While this may seem like a smart privacy move, it actually makes it difficult or impossible for customers to locate and search for your content, which damages your SEO and makes it hard to rank well in Google’s SERPs.
5. Encourage sharing
To tip the social odds in your favor, encourage your followers to share your content. Google pays close attention to social sharing signals, so racking up a high number of shares on a piece of content is a fantastic way to give yourself an SEO boost. One great way to earn shares is to set a goal, make it known to your followers and reward people for helping you meet it. For example, you can run a campaign to get 1,000 shares on a photo and reward everyone who shares it with entry into a drawing. These simple promotions serve two purposes: they help people become familiar with your content and expand your reach all at once.
The Case for SEO and Social Media
While you might not master SEO and social media overnight, the two are intertwined tools that can help your company rank well and stand out from the competition.
To learn more about social media or for help honing your marketing strategies in Duluth, MN, contact Quantum Point Strategies today!