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YouTube for the Construction Industry

Many contractors and remodelers will tell you that using YouTube for marketing in the construction industry is difficult or even impossible. Some people don’t think remodeling prospects are looking there. Others don’t understand how video can encourage prospects to use their help on remodeling or home improvement projects. Rest assured, however, that YouTube and other […]

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Which Social Media Platforms Are Best for Contractors?

Wondering whether social media for contractors is a viable marketing tactic? Many contractors report that it’s working wonders for them. Of course, it may take a while to learn the best approaches. Most contractors benefit from education on the subject, or from monthly help to ensure an ongoing online presence. Whichever approach you take, it […]

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What a Virtual Tour 360 Can Mean for Your SEO

Considering using a virtual tour 360 to promote your company? Google Business View, Google Street, Street View | Trusted, and now Google Street View… if it’s Tuesday, Google must be changing the name of one of its marketing platforms. By any name, Google Street View’s virtual tour 360 may give your business a visibility boost […]

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Is Marketing for Contractors Different Than Marketing for Other Industries?

Here’s what you need to know about marketing for contractors. Contractors work within an industry that is unique in the depth and breadth of expertise required of them. Few professionals have an obligation to wear as many hats in a day as you do. That’s why marketing for contractors is so different than marketing for […]

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If Internet Marketing Isn’t Part of Your Overall Strategy, Why Not?

Internet marketing has been around for several years, and it’s gone through countless changes during that time. Strategies that worked last year may be obsolete now. Some tactics that got quick results five years ago will put you on the Google blacklist today. And speaking of Google, it seems like they change the rules for […]

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Social Media for the Construction Industry

How Hard Is It to Learn Social Media for the Construction Industry?

Are you interested in learning social media for the construction industry but don’t know where to start?  Know it’s a good way to promote your construction company but worried that you don’t have the time to incorporate it into your schedule? You are not alone. Businesses of all sizes and industries face the same problem. So […]

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Google My Business: The Key to Ranking Your Local Business

For local businesses, ranking your business in Google My Business (the Google maps 3-pack) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that fact. There are a handful of factors that Google uses to […]

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The Local SEO Playbook – Your Guide to Local Rankings

Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]

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Tools for Small Business Marketing

10 Tools You Should Be Using for Small Business Marketing

In years past, people who built small businesses had to rely on simple means like flyers and word of mouth to help their company grow. Today, however, there are literally dozens of highly effective tools available to small business owners. From tools meant to enhance your content marketing efforts to those designed to help make […]

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How Instagram Can Improve Your Small Business Marketing

In the world of small business marketing, the company that is the most well-rounded is the one that’s most successful. Because of this, it’s important for small businesses to explore every marketing opportunity available to them and decide which ones are a good fit for the company’s goals, products, and customers. As it stands now, […]

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